Building Brand Love at Scale
Brand love is one of those concepts that sounds fuzzy until you see a company that has actually achieved it. Then it's unmistakable. This episode is about what it takes to build that kind of relationship between a brand and its audience — not at the level of taglines and logos, but at the level of genuine trust.
The guest in this episode has built brand programs at scale and knows what actually moves the needle. The conversation covers the difference between brand awareness and brand love, why consistency matters more than creativity, and what gets lost when companies optimize for short-term metrics.